Market

The global entertainment and media market is complex and diverse, and that is precisely what makes it so promising.

PwC Market analysts estimate the global market volume of the entertainment and media industry to be US-$1,500 billion in 2011 (PwC Global Entertainment and Media Outlook 2007 ).

Changing paradigms such as the social internet, the ever increasing use of mobile hardware and the constantly growing number of digital stimuli (the new possibilities opened up by Nintendo Wii, for example) make computer games a particularly attractive segment of the global entertainment market.

PwC forecast a US-$33 billion volume for the world computer-game market in 2011, at an average yearly growth rate of 9.1 percent (PwC Global Entertainment and Media Outlook 2007).

The forecasts are glowing, even from a conservative viewpoint. According to PwC, worldwide interest in next-generation features is on the increase, with the EMEA-region (Europe, Middle-East, Africa) outperforming the rest of the world in terms of growth.

New growth impulses are also coming from the thriving sector of online and mobile games (Parks Associates estimate the global online-games market at US-$ 4.4 billion for 2010 and Juniper Research expect mobile games to reach a global market volume of US-$ 10 billion by 2009) not to mention in-game advertising (the Yankee Group predict a 500% increase by 2010 to US-$ 732 million).

All in all, the trend towards greater mobility in digital entertainment is substantial. Whether with mobile games, Nintendo DS or iPOD, people want to be on the move – and this demand is becoming increasingly important. Juniper Research are expecting the market volume for mobile entertainment to have reached € 43 billion by 2012. Alongside computer games and mobile entertainment in general, the market for digital music is also highly attractive. Apple have blazed the trail. Screen Digest estimate for 2012 a global market volume of US-$ 3.9 billion in the online music sector and US-$ 1.45 billion in the mobile music sector. Smart business models are the key tools in cultivating this market.

However, the entertainment and media innovation machine is often elusive and demands a high degree of strategic thinking and clear concepts from the market players. This is where Next Generation Entertainment N.V. come in with our key skills in identifying the market and developing attractive value-added potential sustainedly within the strategic framework of the entertainment and media markets.